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Personalize. Customize. Individualize.

Amreen Iqbal is the founder and creative director of Piece of You which started in 2017. Amreen was the director of corporate communications over her 10 years tenure at Pure Gold Jewellers which is currently the sister company of Piece of You. Piece of You stemmed from Amreen’s passion and her husband Amran’s idea to turn her passion into other peoples reality by turning their dream vision into everyday wearable jewelry.

Memories treasures of lifetime.
We at Piece of You, find ways to keep your memories intact and close to you at all times by personalizing them into unique jewellery for you to cherish forever.

Piece of You personalizes and customizes jewellery which transforms your memories, mementos, occasions and loved ones into precious jewels. Each of our piece is crafted in pure 18kt Gold and glistened with diamonds, pearls and valuable precious and semi-precious stones to transform your special moments into meaningful keepsakes.

The most perfect gift to yourself or for a loved one; Piece of You, translates your stories into magnificent jewellery, to be worn with love and glee. Be it treasured names, a special date, beloved initial, an exclusive birthstone, a special location, in a language of your choice or from our most popular family collection; your Piece of You is a product of your imagination brought to life by our artisans.

Every piece is a fascinating tale. By creating a dialogue for life and showcasing the finest of gestures, Piece of You makes sure that your identity is distinctively portrayed via your jewellery. We dive into your story, initiate the idea, discuss the conception, and perceive your design, to give you your desired end result.


Amreen Iqbal is an active member of Pure Gold Jewellers Group for over 10 years and is currently positioned as the Director of Corporate Communications and Designing and had independently commenced her own entity “Piece of You” personalized jewelry under the umbrella of “Pure Gold Jewellers”.

Piece of You is a part of Pure Gold Group, which embarked its presence in the jewellery industry with Pure Gold Jewellers in United Arab Emirates trusted 30 years ago. With almost 3 decades in the market, Pure Gold Jewellers has matured over the years with more than 125 stores in the Middle East and Asia with 2 factories in India and 1 in China, employing over 2,000 craftsmen and professionals, all of whom are dedicated & qualified to cater to the needs of its fast growing clientele.

A part of the Pure Gold Group, Piece of You offers customers exactly what they need, with the confidence of quality and trustworthiness that is coupled with Pure Gold Jewellers.


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