Your initial. Your story. Your statement.
The Unapologetically ME Necklace was created from the founder’s belief that everyone deserves to wear a piece that feels unmistakably their own.
An initial is more than just a letter. It can represent who you are, someone you love, a memory, or a story that belongs only to you. So we turned it into a statement — bold, personal, and made to be worn unapologetically.
Choose your initial and make it yours with one of three signature finishes:
Choose Your Design
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Natural Diamond — 0.68 ct For those who want their initial to truly shine. Set with 0.68 carats of natural diamonds, the pavé finish creates an unmistakable sparkle and timeless elegance.
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Pearl Soft, luminous, and effortlessly refined. The pearl finish brings a delicate yet distinctive character to your initial.
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Enamel Make it personal with your choice of enamel color. Choose from our curated palette to create an initial that reflects your personality and style.
Details
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Material: 18K Gold — Yellow, Rose, or White
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Initial Height: 35–36 mm
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Finish Options: 0.68 ct Natural Diamond, Pearl, or Enamel
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Enamel: Choose from our curated color palette
Made to be worn every day and treasured for years, the Unapologetically YOU Necklace is an invitation to celebrate what makes you, you.
Wear your letter. Own your story. Be unapologetically YOU.
Made to Last a Lifetime — Here's How to Keep It That Way
Every Piece of You creation is handcrafted in 18K gold and set with natural diamonds, materials chosen to endure. With a little care, your piece will stay as beautiful as the day it arrived and can become an heirloom passed down through generations.
- Every Piece Is One of a Kind: Because each piece is made by hand, small variations in shape, setting, finish and diamond weight are natural. They are what make your piece individual, not a sign of a fault.
- Wear It With Care: Put your jewellery on last, after perfume, moisturiser and hairspray. Take it off first before swimming, showering, exercising or doing household chores. These small habits protect its shine for years to come.
- Clean It at Home: Once a month, gently clean around the setting with a soft brush, warm water and a drop of mild soap. Rinse well and pat dry with a soft cloth to keep your diamonds at their brightest.
- Store It Separately: Keep each piece in its own soft pouch; the one it arrived in is perfect. Pieces stored together can rub against each other, which causes scratches and dulls the surface over time.
- Free Lifetime Cleaning and Polishing: As a sister brand of Pure Gold Jewellers, we offer complimentary cleaning and polishing for life at any Pure Gold Jewellers branch. Just walk in, with no appointment and no fee, and we'll restore your piece to its original shine.
- Something Doesn't Look Right? We stand behind every piece we make. If anything seems unusual when your order arrives, message us on WhatsApp at +971 50 106 7444 within 12 hours of delivery and we'll personally help. Custom and personalised pieces are made just for you, so please inspect your jewellery carefully when it arrives.