Timeless essentials Butterfly Helix Piercing

Your piece is made to last a lifetime. Here's how to keep it that way.
Every Piece of You creation is crafted in 18K gold with natural diamonds — materials built for longevity. With a little care, your piece won't just last your lifetime. It'll be worth passing down.

Wearing your piece
Put it on last — after your perfume, moisturiser, and hairspray. Take it off first before swimming, showering, the gym, or housework. A few seconds either way protects it for decades.

Cleaning at home
A soft brush, warm water, and a drop of mild soap is all you need. Gently clean around the setting, rinse, and pat dry with a soft cloth. Do this once a month and your diamonds will catch light the way they did the day you first wore them.

Storing your piece
Keep each piece in its own soft pouch — the one it arrived in is perfect. Storing pieces together allows them to scratch each other, which is the most common cause of surface dulling over time.

Free lifetime polish & clean — at any Pure Gold Jewellers
This is one of our favourite things to tell customers. As a sister brand of Pure Gold Jewellers, you can walk into any of their branches — no appointment, no fee, ever — and have your piece professionally cleaned and polished back to the way it looked on day one. For life.

Something doesn’t look right?
We stand behind every piece we make. If you notice anything unusual when your order arrives, reach out to us within 12 hours on WhatsApp (+971 501067444) and we will personally make it right. Custom and personalised pieces are made specifically for you, so we ask that you check your piece carefully upon arrival.